Welcome and savor the newest additions to Astor Place -- La Newyorkina, on the Astor Place North Plaza and Astor Plate, on the Astor Place South Plaza, serving MUD coffee. Both add fun and flavor to New York City’s most engaging new public space! To celebrate the return of MUD Coffee to Astor Place
Founded in 2010, La Newyorkina features an amazing array of sweets and treats from Chef Fany Gerson’s native Mexico.
The La Newyorkina story started with paletas (hand-made, seasonal ice pops) using traditional Mexican flavors like tamarind, chocolate and dried chiles. The paletas were sold out of carts at local food festivals and built a loyal following at Smorgasburg, Jacob Riis Park and the High Line. La Newyorkina’s Astor Place kiosk will showcase a broader menu, including a variety of Mexican confections and pastries (paletas, ice cream and chamoyadas) as well as Dough doughnuts for breakfast.
The kiosk design reflects modern Mexico and features a hand-painted mural reflecting the local neighborhood. Fany Gerson is a graduate of the Culinary Institute of America and is considered one of the country’s foremost voices on Mexican confections. She is co-owner of Dough (named best doughnut in NYC in 2011 & 2012) and has been featured in the New York Times, Gourmet, Saveur, Daily Candy and New York magazine. Her book, My Sweet Mexico, was nominated for a James Beard Award.
Perry Mallas has a knack for bringing together quality food and a sense of place. His latest project, Astor Plate, will serve the Village community by offering healthy comfort food, coffee and beverages, organic and locally sourced wherever possible.
For this project, Perry is collaborating with the same creative team at Patrick Nash Design that designed and built Flatiron Green and Benvenuto Café. Complementing the delicious and diverse food and beverage menu, Astor Plate is also collaborating with long-time favorite MUD Coffee to bring back a local icon to Astor Place. Although the famous MudTruck is on an indefinite hiatus, MUD is delighted to once again be a part of this vibrant public space.
Visually, the kiosk will reference the neighborhood’s artistic character and be in conversation with Tony Rosenthal’s iconic “Alamo” sculpture. The raw steel finishes and bold geometric forms of Astor Plate will create a natural and inviting ambience, appropriate for this quintessentially urban environment.
In 2015, the Village Alliance conducted a public Request for Proposals and received over two dozen applications for the two seasonal concessions. “We are delighted to bring two delicious and affordable food options to the plazas at Astor Place,” said William Kelley, Executive Director of the Village Alliance, “La Newyorkina and Astor Plate are New York City-based small businesses and will complement the diverse food offerings in our vibrant neighborhood.” The Village Alliance is the City of New York’s maintenance partner for Astor Place and will clean, landscape and secure the new plazas, including bright new bistro chairs, tables and umbrellas available for daily use by the public.